Xumo

Copy, Content + Art Direction

Originally known as XClass, Xfinity’s smart TV venture relaunched as Xumo in 2023. The brand’s email program needs to resonate with prospects who are shopping for a new 4K HD screen or streaming app, as well as customers who use the product every day.

  • After implementing a data-driven, personalized content strategy, competitive benchmarking shows that Xumo subscribers engage at rates between 16-64% higher than competitors.

I’ve helped Xumo plan, create, launch, and refresh:

  • Automated prospect welcome journeys

  • Automated customer onboarding journeys

  • Kinetic / interactive emails

  • Cross-channel social content and iOS push notifications

  • Rebrand announcements

  • Promotional offer emails

  • Tech product education campaigns

  • Progressive profiling for personalized content

  • Quarterly and annual content strategy

  • Competitive research

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