Harley-Davidson

Copywriting + Content Direction

H-D needs no introduction. It was a white-knuckle thrill helping them build an email program that can evolve with the brand and inspire a new generation of riders to hit the road.

  • In one holiday season, I wrote roughly 150 themed and branded subject lines for 15-20 segmented emails featuring dynamic content. The H-D website crashed due to traffic after our Black Friday/Cyber Monday sale announcement.

I’ve helped Harley-Davidson plan, create, launch, and refresh:

  • Quarterly content calendars

  • Customer newsletters

  • Apparel + accessory e-commerce campaigns

  • Holiday gift guide emails

  • Black Friday and Cyber Monday campaigns

  • Product release announcements

  • Model-year automotive campaigns

  • Customer lifecycle automations

  • Winback campaigns

  • Progressive profiling prompts

  • Promotional offer emails

  • Competitive audits

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