Oak & Oscar

Copywriting + Content Direction

Oak & Oscar needed an email program to reflect the level of detail and personal attention that goes into every watch they make. Owning an Oak & Oscar timepiece—and being on their email list—is like having a friendly watchmaker looking out for you 24/7.

  • From post-purchase followups to maintenance reminders and browse-abandon flows, we A/B tested messages in every single automation for a finely-tuned customer experience.

I helped Oak & Oscar create:

  • Quarterly content calendars

  • Customer newsletters

  • Post-purchase flows

  • Product release announcements

  • Customer lifecycle automations

  • Product recommendation emails

  • Email acquisition / signup forms

  • Social and Google display ads

  • Competitive audits

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