Chrome Industries
Copywriting + Content Direction
You’ve seen the iconic Chrome buckle in the bike lane, on BART trains, and all over the skate park. Just like their bags, Chrome emails need to stand the test of time for a highly loyal audience and invite newcomers to invest in products that aren’t meant for the landfill.
I helped Chrome plan, create, launch, and refresh:
Cart abandon + browse abandon emails
Post-purchase flows
Order confirmation + shipping notifications
Welcome journeys
Flash sale + clearance emails
Artist collaboration campaigns
Holiday gift-giving campaigns
Localized drive-to-retail campaigns