Discover

Copywriting + Content Direction

Discover offers a range of financial products that each require their own unique education, onboarding, and nurturing in order to help customers get the most out of their services in a highly competitive market.

  • Brands in highly-regulated industries often need to include a lot of heavy copy, making it even more important to create a clear visual hierarchy and ensure your message still flows when skimmed over quickly.

I’ve helped Discover with:

  • Creative & competitive audits for Checking, Cardmember, Home Loan, and Student Loan communications

  • Newsletters

  • Welcome emails

  • Upsell & cross-sell campaigns

  • Account management emails

  • Peak season campaigns

  • Personalized, dynamic, and interactive content

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Xfinity