Discover
Copywriting + Content Direction
Discover offers a range of financial products that each require their own unique education, onboarding, and nurturing in order to help customers get the most out of their services in a highly competitive market.
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Brands in highly-regulated industries often need to include a lot of heavy copy, making it even more important to create a clear visual hierarchy and ensure your message still flows when skimmed over quickly.
I’ve helped Discover with:
Creative & competitive audits for Checking, Cardmember, Home Loan, and Student Loan communications
Newsletters
Welcome emails
Upsell & cross-sell campaigns
Account management emails
Peak season campaigns
Personalized, dynamic, and interactive content